Privacy Policy of Forgotten Charms

Last Updated: January 22, 2026

Forgotten Charms (“we,” “us,” or “our”), based in Maine, United States, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or interact with our website, forgottencharms.com, and the choices you have regarding your information. By using our website, you agree to the terms of this Privacy Policy.

Information We Collect

We may collect information in the following ways:

Personal Information: Personal information is data you provide voluntarily, such as name, email address, shipping and billing addresses, payment information processed securely by third-party providers, and any information submitted via contact forms, newsletters, or customer support.

Non-Personal Information: We automatically collect non-identifying information to improve our website and services, including browser type, version, and language, device type and operating system, IP address and approximate geographic location, pages visited, time spent on the site, and referring website or source. This information is aggregated and non-identifiable and is primarily used for analytics, performance improvements, and understanding visitor behavior.

Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit a website. They enable websites to function properly, remember user preferences, and collect anonymous analytics data. Forgotten Charms uses cookies and similar technologies for several purposes:

Essential / Strictly Necessary Cookies are required for website functionality, such as shopping cart, secure checkout, and login sessions. These cannot be disabled without affecting site performance.

Performance & Analytics Cookies track how visitors use the site, which pages are most visited, and site errors, helping us optimize website performance and user experience. Data is aggregated and anonymized.

Functional / Preference Cookies remember your language, region, or other preferences to enhance usability and personalize your experience.

Third-Party Cookies may be set by analytics tools, payment processors, shipping providers, or social media platforms to help us operate services and monitor performance. Third-party data is governed by those providers’ privacy policies.

You can disable or delete cookies via your browser settings, though disabling certain cookies may affect website functionality. Continuing to use the website after visiting this page indicates consent to our cookie usage.

How We Use Your Information

We use collected information to process and fulfill orders, provide customer support and respond to inquiries, improve website functionality, products, and services, send marketing communications if you opt-in, and prevent fraudulent activity and ensure website security. Forgotten Charms does not sell, trade, or rent your personal information.

Third-Party Services

We work with trusted third-party service providers to operate and improve our website and services, including payment processors, analytics tools, ecommerce platforms, and shipping partners. These providers only have access to the information necessary to perform their services and are obligated to protect your data.

Data Retention

Personal information related to orders and customer accounts is retained as long as necessary to fulfill transactions, comply with legal obligations, and resolve disputes. Non-personal, aggregated data may be retained indefinitely for analytics and business improvement purposes.

Your Rights and Choices

Under Maine law and general privacy best practices, you have the right to access your personal information, request correction or deletion of your personal data, opt out of marketing communications at any time, and manage cookies via your browser or device. To exercise your rights, contact us at support@forgottencharms.com.

Data Security

We implement reasonable technical and organizational measures to protect your data. However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our website is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If we learn that a child under 13 has provided personal information, we will delete it promptly.

Maine-Specific Information

While Maine does not have a specific cookie law, we adhere to best practices for transparency and user consent in accordance with Maine privacy principles, providing clear information on data collection and use, allowing users to manage cookies and marketing preferences, and ensuring all third-party providers follow applicable privacy laws.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in practices, services, or legal requirements. Updates will be posted on this page with the revised effective date. We reserve the right to change this policy at any time.

Contact Us

If you have questions about this Privacy Policy, our Cookie Policy, or your data, please contact us at support@forgottencharms.com.